Healthcare Marketing_Case-Study

Creating a cohort of orthopaedic surgeons for market research

flipMD helped a branding agency conduct a market research project with 20 orthopaedic surgeons for a large medical device company developing digital applications for surgeons and patients to interact.
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Healthcare Marketing_Case-Study

Crafting cohort of MSK radiologists For Product Strategy AND Development

A growth-stage healthcare innovation company was looking to work with several musculoskeletal radiologists to participate in a focus group to explore the potential benefits of the company’s product and its applicability to MSK radiology. The company wanted to explore the potential additional benefit the product could provide to referring physicians (orthoapedic surgeons) in addition to the typical imaging studies (MSK MRI).
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Healthcare Marketing_Case-Study

Rapid recruiting for pharma investor pitch

flipMD helped a pharmaceutical company recruit and work with 3 board-certified emergency medicine attending physicians to help the pharma company during a pitch to venture capital and private equity groups. The company wanted to find physicians who had previously treated a condition seen often within the emergency department to support the need for this new medication the pharmaceutical was bringing to market.
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